I’ve been a business writer for three decades — as a trade journalist, head of content, and senior copywriter (recently with Radix Communications).

My specialism is high-value, interview-based assets for technology brands, but I also create copy in every format across all B2B sectors from other input sources.

BIG TECH BRANDS
SAP, Microsoft, Endava, Unit4, Snowflake, SUSE, Oracle, AWS, Deltek, Udemy, Advanced, IRIS, IFS, Trustpilot, Symantec, Google Cloud, NTT, and Royal HaskoningDHV.

VALUE-ADDED SERVICES
• SME interviews — sourcing fresh input for high-value content like case studies, thought leadership articles, and long-form assets
• Planning and ideation — working on a consultative basis to help plan content and clarify briefs; suggesting new ideas, titles, synopses, and outlines
• Repurposing and atomising — spinning out large assets into smaller content formats for different funnel stages
• Rewriting and merging — re-focusing and simplifying existing content, sometimes by combining and condensing multiple assets

STRONG MARKETING OUTCOMES
I focus on doing one thing well: seamlessly delivering exceptional copy; I help tech marketers and agency account managers add value by:
• Raising reputations
• Making budgets go further
• Increasing stakeholder satisfaction
• Accelerating content production
• Reducing everyone’s workload

HOW CAN I HELP?
I'm genuinely fascinated by how B2B technology enhances work and society, and I get a buzz out of bringing products and brands to life. Wherever possible, I work with climate-conscious and purpose-driven businesses that fix industries and improve people's lives.

Get in touch to learn how I can help you solve your content creation problems.

Thanks for reading. I look forward to meeting you 😎.

(Portfolio in progress below...)

Oh, and here are some kind words from Radix's Head of Copy, Matt Godfrey: "Craig responds to every brief with creativity, thoughtfulness, and a critical eye, and encourages and enables the people who work with him to do the same. His curiosity and proactive nature mean he’s always looking for ways to do things better, and he has a positive attitude that inspires others and makes him a valuable asset to any team."

Thanks Matt (and the rest of the team), it's been a pleasure.

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